Our Innovation
We're dedicated to creating groundbreaking innovation in comfort — with products that are beautiful, durable and sustainable.
HYGROCOTTON®
Our patented HYGROCOTTON® spinning process makes towels that are softer, loftier and more absorbent after every wash, and sheets that provide temperature regulation all year.
These are the “textiles that love you back”.
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The most trusted traceability solution in the home textile marketplace today
Coming attractions: Wel-trak™2.0/BLOCKCHAIN
Enhancing trust through transparency supported by blockchain technology. Digital and third-party verification throughout the entire supply chain means traceability that you can trust.
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