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In 2022, Welspun announced the opening of its new creative space at the Penthouse of 10W33 St. in New York City located next to the Empire State Building and has branded it “The Creative CO/Lab”. The concept presents the seamless integration of all the steps in the product creation journey including ideation, design, sourcing, packaging, marketing and presentation. It will be a space of total creative collaboration blended in a holistic fashion, an entirely new thought process.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

- Howard Schultz
former CEO of Starbucks


The core of research and developement is done through a collaboration of Designers, Product Development teams, Innovation Specialists.


Story-telling and messaging is brought to life through photography, copy, graphics and merchandising