WEL-TRAK®
The most trusted traceability solution in the home textile marketplace today
Coming attractions: WEL-TRAK® 2.0/BLOCKCHAIN
Enhancing trust through transparency supported by blockchain technology. Digital and third-party verification throughout the entire supply chain means traceability that you can trust.
Traced - Tracked - Trusted
Farming
Every fiber can be tracked right to the source, where it was grown.
Fingerprinting
Cotton fibers are "fingerprinted" and verified in the fields.
Weaving
WEL-TRAK® tags and monitors the fabric as it is woven.
The WEL-TRAK® Promise
Cotton verified by the WEL-TRAK® process is independently tested by Oritain™, an industry leader in origin traceability. How does it work?
Like any plant, cotton absorbs chemical attributes from the environment where it’s grown. These environmental variations exist innately within the cotton and provide a unique “fingerprint.”
Oritain™ unlocks this fingerprint in cotton using a combination of sophisticated forensic science and statistical analysis of the attributes of the cotton itself, testing samples across multiple points in the supply chain.
The best part? Because Oritain™ measures what exists naturally in the product, no chemical tracers are required.