HYGROCOTTON®
Our patented HYGROCOTTON® spinning process makes towels that are softer, loftier and more absorbent after every wash, and sheets that provide temperature regulation all year.
These are the “textiles that love you back”.
Cotton That Keeps Up
Towels
Absorbant
Our unique 100% cotton hollow-core yarn absorbs more.
Fast Drying
Dries quicker than you could ever imagine.
Softer
Towels bloom after washing to get softer and fluffier.
Adaptable
Temperature control - keeping you cool in the summer and warm in winter.
Breathable
Our unique 100% cotton hollow core yarn lets air in to wick away moisture.
Adaptable
Temperature control - keeping you cool in the summer and warm in winter.
Better over time
Softer and more comfortable, wash after wash.
Adaptable
Temperature control - keeping you cool in the summer and warm in winter.
Sheets
WHY WE LOVE IT
HYGROCOTTON® is crafted with our patented spinning technology, producing yarn with a revolutionary hollow core. That means our sheets wick away moisture, keeping you cooler in summer and warmer in winter. Our towels are exceptionally absorbent and fast drying. Both actually get softer and more comfortable over time.